Indonesia's vast territory make Indonesia consists of tribes also diversity of beliefs and religions. Besides being the pride of the nation's wealth and Indonesia, it also creates social problems. The role of visual communication design was required to contribute to help the settlement of the problems. The idea of advertising is usually done by the commercial activities of products or specific brands, it becomes necessary our analysis, which can be played in a campaign for social and motivation. This is because the high cost of paid media (above the line). This study will also analyze how the idea of advertising approach adopted by designers in formulating social kampannye and motivation to the community.

advertising ideas, medias, motivation services on public

• Noor Udin, S.Sn.,M.Sn.

• Laura Christina Luzar, S.Sn., M.Ds.

• Athaya Zahra, S.Sn., MA